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Hey there ✌️ I am Paulio

Hey there ✌️ I am Paulio

Welcome to iampaulio, the online home of Paul Hewett, The Growth Engineer. I’m a growth-focused digital marketing strategist with a knack for identifying opportunities and delivering commercial success. Based between Australia and Singapore, I bring a straightforward approach to helping brands unlock growth through smart marketing strategies and intelligent data use.

What I Do

As the Overlord (CEO) of In Marketing We Trust, I lead a team recognised for delivering measurable growth and innovation. We’ve been named one of the Most Innovative Marketing Agencies in Australia and one of the Best Workplaces in Australia (AFR). We’re ranked among Google’s top 1% of all agencies in Australia and one of only a handful of Certified Google Marketing Platform Partners in the APAC region.

I also guest lecture at the UTS Business School, focusing on data analysis and marketing analytics.

Building Marketing Businesses

Since the age of 28, I’ve been building marketing and data businesses in the UK and Australia. Managing agencies has taught me what works and what doesn’t and how to tackle challenges effectively. Over the years, I’ve founded and scaled several ventures, combining strategic thinking with practical execution to drive results.

Why APAC?

Having worked with brands to achieve growth across the APAC region, I’ve developed a deep understanding of:

  • Regional Nuances: The economic, cultural, and linguistic complexities unique to APAC.
  • Market Expertise: Mastery of search, digital ads, marketing technology, and consumer behaviour in the region.
  • Global Reach: Leading a team across 18 countries and working with brands from Europe, America, and beyond to achieve measurable results.

Industry Involvement

I’ve contributed to the industry through advisory and board roles in Australia and the UK, including organisations such as the DMA and the IoD. I’m involved with the Interactive Advertising Bureau (IAB) and Asthma Australia, supporting initiatives aligned with my professional expertise and personal values.

My insights have been featured in leading publications such as the Australian Financial Review (AFR), Mumbrella, B&T, and Campaign Brief, where I’ve shared perspectives on digital, data and strategy.

My Approach

I’m known for blending analytical precision with creative problem-solving. My approach is grounded in:

  1. Data-Driven Strategies: Transforming insights into actionable plans.
  2. Localised Expertise: Leveraging an in-depth understanding of regional markets.
  3. Proven Frameworks: Applying systems developed over years to deliver impactful outcomes.

Beyond Marketing

When I’m not helping brands grow, you’ll only find me with a guitar in my hands. Playing and collecting guitar gear, mostly collecting, is a creative outlet and a chance to recharge.

Let’s Connect

If you’re looking for a partner to help you navigate complexity and achieve growth, let’s talk. Explore more about me and my work here on iampaulio.